Spectoo – A Online Eyewear Store

Out of all the five senses, your vision seems the most important. Humans are fairly unique in their reliance on sight as the dominant sense and this is reflected in how complicated our eyes are relative to other creatures. To these humans out there, SPECTOO provides overall solutions with a wide range of optical products. It has been 14 years of our contribution to simplifying many people’s lives with our updated and quality eye care products.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.