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Spectoo

Out of all the five senses, your vision seems the most important. Humans are fairly unique in their reliance on sight as the dominant sense and this is reflected in how complicated our eyes are relative to other creatures. To these humans out there, Spectoo provides overall solutions with a wide range of optical products. It has been 14 years of our contribution to simplifying many people’s lives with our updated and quality eye care products.

Our customers can always rely on us for a vast selection of optical products from the latest eyewear trends to the classics that never go out of style. We pride ourselves in offering our customers great deals daily and guarantee an enjoyable shopping experience.

Client:
WebGeniusLab
Date:
December 15, 2018
Website:
yoursite.com
Category:
Digital
Share Project:

Spectoo – A Online Eyewear Store

Out of all the five senses, your vision seems the most important. Humans are fairly unique in their reliance on sight as the dominant sense and this is reflected in how complicated our eyes are relative to other creatures. To these humans out there, SPECTOO provides overall solutions with a wide range of optical products. It has been 14 years of our contribution to simplifying many people’s lives with our updated and quality eye care products.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

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